Frequently Asked Questions

Our websites start from $1,290 + GST for a WordPress site. Growth packages run $2,690–$3,500 depending on complexity. eCommerce stores start from $3,890. We give you a fixed quote upfront — no surprises, no hidden extras.

Every package includes: custom WordPress design, mobile-responsive layout, contact form, basic SEO setup (meta tags, sitemap, Search Console), SSL certificate, and a handover training session. Additional services like copywriting, ongoing SEO, and hosting are quoted separately.

Not for the website build — that's a one-off cost. After launch, you'll need website hosting (from $49/mo), and we recommend a WordPress maintenance plan (from $99/mo) to keep your site updated and secure. These are optional but strongly recommended.

We typically structure payment as 50% upfront and 50% on launch. For larger projects, we can discuss milestone-based payment structures. Get in touch to discuss what works for your situation.

We're a lean, local team without the overhead of a large agency. We don't have account managers, project managers, and layers of process between you and the person doing the work. You pay for the output, not the structure.

Most projects are complete in 2–3 weeks from when we receive your content and sign-off on the brief. Complex sites with custom features or large content volumes may take 4–6 weeks. We'll give you a timeline upfront and stick to it.

Ideally: your logo, brand colours, text content for each page, and any photos you want to use. We help with content guidance and structure throughout, and can provide copywriting or photography sourcing as add-ons.

Starter packages include 1 round of revisions; Growth packages include 2 rounds. A 'round' means one consolidated set of feedback after reviewing the staging site. Additional revision rounds can be arranged at our hourly rate.

Yes. We're based at 147 Great North Road, Grey Lynn. We're happy to meet in person anywhere in Auckland, or on a video call if that's easier. We start every project with a conversation — not a quote form.

We set up Google Analytics and Search Console, submit your sitemap to Google, and walk you through how to make basic updates yourself. After that, you can manage it independently, or take up one of our maintenance and hosting plans.

We primarily build on WordPress — the world's most popular CMS, powering 43% of all websites. For eCommerce, we build on WooCommerce (WordPress) or Shopify depending on your requirements.

Yes. WordPress's block editor (Gutenberg) makes updating text, images, and pages straightforward — no technical knowledge needed. We include a handover training session with every build.

Yes. We do full WordPress rebuilds and redesigns, and migrations from Wix, Squarespace, old WordPress themes, and other platforms. We preserve your content and SEO during the migration.

No. We recommend WordPress because you own your site completely — no monthly platform fees, no lock-in, and maximum flexibility for SEO and future growth. We're happy to explain why in a free consultation.

Yes. We build custom WordPress plugins, WooCommerce extensions, and custom integrations. If your project requires something beyond standard WordPress capability, let's talk about what's needed.

Every website includes basic SEO foundations — proper meta titles and descriptions, sitemap, robots.txt, heading structure, schema markup, and Search Console setup. Ongoing SEO services (monthly keyword targeting, content, and link building) is a separate service.

For local and less competitive searches, you might see improvements in 4–8 weeks. For competitive industries, 3–6 months is more realistic. SEO is a long-term investment — results compound over time rather than arriving all at once.

Yes. Our Google Ads management includes campaign setup, keyword research, ad copy, conversion tracking, and monthly reporting. Setup from $499, management from $399/month.

Yes. We include a basic GBP setup with website builds. Ongoing GBP management (posts, review responses, Q&A) is available as part of our local SEO service. See our full Google Business Profile guide for setup tips.

Local SEO is the process of appearing in Google Maps and local search results for your suburb and service area. If you serve customers in specific Auckland areas, local SEO is often the highest-ROI digital investment you can make.

AI SEO, also called Generative Engine Optimisation (GEO), is the practice of optimising your website so AI tools like ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude cite or recommend your business. As more customers use AI to research services, appearing in AI-generated answers is becoming as important as appearing in Google search results. See our AI SEO service for details.

Traditional SEO focuses on ranking in Google's blue-link results. AI SEO (GEO) focuses on getting your content cited or featured in AI-generated answers from ChatGPT, Google AI Overviews, Perplexity, and similar tools. The techniques partially overlap — structured content, schema markup, authority signals — but GEO adds new layers like entity optimisation, citability structuring, and llms.txt setup.

Our AI SEO packages start from $500/month for a foundational GEO setup (schema markup, llms.txt, Google Business Profile optimisation, AI crawler configuration, monthly reporting). Full AI SEO strategy with content production runs $1,000–$2,500/month. See our AI SEO pricing for a full breakdown.

llms.txt is an emerging standard — similar to robots.txt — that tells AI systems what your website does and what pages matter most. It helps AI tools like ChatGPT, Claude, and Perplexity understand and cite your site correctly. We implement llms.txt for all clients on our AI SEO plans. Most NZ agencies don't offer this yet.

Yes. AI systems draw from crawlable web content, third-party mentions, and structured data. We improve your citability through answer-first content structuring, comprehensive JSON-LD schema markup, authoritative third-party mentions, and llms.txt setup. See our full AI SEO & GEO service.

No — you can host anywhere. But we strongly recommend our managed hosting for sites we've built, because we know your setup, can troubleshoot quickly, and ensure the right WordPress stack is configured.

Our managed WordPress hosting means we handle server management, WordPress updates, security monitoring, daily backups, and performance optimisation — rather than a generic shared hosting plan where you're on your own.

Under our Standard and Premium maintenance plans, malware removal and site restoration are covered. We respond quickly, clean the infection, and harden the site to prevent reoccurrence.

You don't have to have one — but we strongly recommend it. Outdated WordPress plugins are the #1 cause of website hacks. Our WordPress maintenance plan keeps your site updated, monitored, and backed up so you don't face an emergency.

Yes. We start with a site audit to understand what's there, identify any issues, and then bring it under our care plan. We do this regularly for clients who've had bad experiences with previous developers.

WooCommerce if you want full ownership, no monthly platform fees, and the ability to scale with complex content or NZ-specific integrations. Shopify if you want the easiest possible day-to-day management and excellent multi-channel selling. We build both and will recommend based on your situation.

Yes. We configure AfterPay, Laybuy, Zip, and POLi as standard for NZ eCommerce stores. Buy Now Pay Later options are popular with NZ shoppers and can meaningfully increase average order value.

Yes. GST-inclusive pricing, NZ tax class setup, and automated invoice generation are all included in our eCommerce builds as standard.

Yes. We handle full migrations from Shopify, Wix eCommerce, Squarespace Commerce, and old WooCommerce installations. Products, customers, and order history are migrated where possible.